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COSY SUNDAY: Dubai’s Newest Fashion House Brings Timeless Elegance and Conscious Luxury to the Global Stage

5 February 2025

A Royal-Backed Celebration of Ethical Fashion and Italian Craftsmanship

Dubai, UAE – COSY SUNDAY, the newest name in luxury fashion, made an unforgettable entrance into the global market with a prestigious launch event in Dubai, a city renowned for its grandeur, innovation, and style. Under the esteemed patronage of His Highness Sheikh Hasher bin Saeed Al Maktoum, accompanied by His Highness Sheikh Dalmouk bin Hasher Al Maktoum, and graced by Her Highness Sheikha Aisha bint Humaid Al Mualla and Her Highness Sheikha Noura bint Humaid Al Mualla, the event was a testament to Dubai’s standing as the epicenter of high-end fashion and conscious luxury.

At the core of COSY SUNDAY is a dedication to refined Italian craftsmanship, expressed through a collection featuring pure silk, cashmere, and ultra-soft wool—an ode to timeless quality, comfort, and sustainability. The boutique’s grand opening coincided with global fashion seasons, offering a seamless blend of classic tailoring, modern silhouettes, and an effortless color palette, designed for individuals who seek understated elegance.

The spectacular launch event, masterfully organized by M.M.M. International, was hosted by renowned media personality Wassim Mandil, who ensured an elegant and immersive experience for all esteemed guests.

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A Brand Rooted in Ethics, Elegance, and Exclusivity.

Unlike fleeting fashion trends, COSY SUNDAY champions a philosophy of sustainable luxury and ethical production, ensuring that every piece embodies craftsmanship and a commitment to conscious living.

Denis Savrasov, co-founder of COSY SUNDAY, highlighted the brand’s long-term vision:

“Our mission is to create fashion that lasts—not just in material quality, but in its impact on the world. We believe that true luxury is not just about looking good; it’s about feeling good and making responsible choices. Dubai is the perfect place to start this movement.”

With a strategy focused on direct customer engagement, COSY SUNDAY’s boutique experience is designed to be intimate, personalized, and immersive, allowing customers to connect deeply with the brand’s vision and ethos.

“We see our expansion as an opportunity to cultivate a global community that values authenticity, craftsmanship, and sustainability. Dubai is our first step, and we plan to grow across the GCC and beyond,” Savrasov added.

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Olga Flórida: The Visionary Behind COSY SUNDAY

Bringing decades of fashion expertise and creative mastery, Olga Flórida is the driving force behind COSY SUNDAY. An international model and fashion consultant, Flórida has worked alongside industry titans such as Gianni Versace, Roberto Cavalli, and Jean Paul Gaultier Couture. Her passion for slow fashion and mindful luxury led to the creation of COSY SUNDAY, a brand that prioritizes well-being without compromising on style.

“Fashion should be more than just beautiful—it should have a purpose. At COSY SUNDAY, we are redefining luxury by combining ethical production with timeless elegance. Dubai is the perfect launchpad for this vision because it celebrates both tradition and innovation.”

With an emphasis on fluid silhouettes, soft textures, and wearable luxury, Flórida’s designs embody sophisticated minimalism—a testament to her deep understanding of what modern consumers seek.

A Grand Debut: Where Fashion Meets Culture

Hosted by the charismatic media personality Wassim Mandil and expertly orchestrated by M.M.M. International, the COSY SUNDAY launch was nothing short of spectacular. Guests were treated to an immersive experience of refined aesthetics, artistic ambiance, and unparalleled craftsmanship.

Their Highnesses lauded COSY SUNDAY’s dedication to quality, ethical values, and its seamless integration of innovation with tradition.

Dubai’s fashion ecosystem thrives on brands that bring fresh perspectives to luxury, and COSY SUNDAY has set the stage for a new era—where elegance and responsibility go hand in hand.

Dubai: The Perfect Home for the Future of Luxury

As a dynamic global hub for culture, art, and high fashion, Dubai continues to be the ultimate destination for pioneering brands that redefine industry standards. COSY SUNDAY, with its unwavering commitment to craftsmanship, sustainability, and exclusivity, is set to reshape the fashion landscape not just in the Middle East, but worldwide.

With the successful launch of its flagship boutique, COSY SUNDAY is poised to embark on an exciting journey of global expansion, offering a new definition of what it means to be stylish, ethical, and effortlessly elegant.

COSY SUNDAY – Because True Luxury Never Fades.

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